Gartner CRM Analysts Share Their Insights on CRM: Just What Product Configuration Strategies Need
Louis Columbus
Cincom Systems
Today Gartner released the video below of Adam Sarner, Research Director, Gareth Herschel, Research Director, Michael Maoz, VP Distinguished Analyst discussing their perspectives of CRM. Be sure to also check Michael’s blog, one of the best on CRM.
What immediately becomes clear is that while each has a slightly different perspective on CRM, expectations and experiences matter most. This is true of product configuration strategies, both from the standpoint of resellers and their expectations of ease of use and reliability of quoting systems, to those customers using product configurators and guided selling systems on your websites. At 2 min, 45 seconds this is a short video, yet listen to it a few times – lots of good points made.
Sales and Product Configurator Software for SAP, Salesforce.com, Microsoft Dynamics, and Cincom Control
Filed Under: Louis Columbus' blog • Product Configuration • product configuration software • product configurator
About the Author: Louis Columbus is Senior Manager, Enterprise Systems at Cincom Systems, concentrating on assisting clients with their channel management, sales and product configuration system strategies. Pricing and revenue management strategies enabled through Cincom Acquire are also his key areas of focus. Louis is a former senior analyst with AMR Research where he served both companies adopting enterprise software and vendors with their product and go-to-market strategies. He has worked with enterprise clients on defining solutions to their channel management, order management and service lifecycle management strategies. He is the author of fifteen books on technology and two books on analyst relations. His book, Getting Results from your Analyst Relations Strategies, can be downloaded for free (http://bit.ly/yDKWs). Mr. Columbus also teaches graduate-level international business and marketing courses at Webster-Loyola Marymount University, Webster University and University of California, Irvine.